Baby Scream Reinventing the Local Indie Scene

Baby Scream is an indie band from Argentina who is gaining success in the States. Founded in 2002, Baby Scream took the road less traveled and followed their dreams of playing music for a living. The band’s new self-titled album was released last December in the UK. I recently interviewed Juan Pablo Mazzola, lead singer.

What first got you interested in music? Is this something you’ve always known you wants to do?
Yeah, I couldn’t stop listening to music when I was a kid, a lot of cassettes back in the day. I would listen to Michael Jackson’s Thriller and some Rod Stewart cassettes, Iron Maiden and jazz music. Then I discovered radio at age 12.

Where do you draw your inspirations from? Why?

Life, hours, moments.
I don’t know why, I think I need to do it, like a path of something.

Is it hard being away from home while on the road touring? What are some of the best/worst experiences you’ve had?

I did some tourin in Germany in 2007, had a good time because I became close with a lot of people there, I guess friendship must be included when you are touring.
I’ve had the worst experiences in Argentina but also the greatest ones, probably the worst was playing in front of 2 people or maybe this was the greatest one?

Can you tell me about your album? What is your favorite song on it and what’s the story behind that song?

Yeah, my new cd is going to be out in the U.K.  on OK! Records. It is simply called “Baby Scream” and features 10 songs, classic Rock and Powerpop stuff.
Eric Dover (Jellyfish, Imperial Drag, Alice Cooper) plays guitar and sings backing vocals on a song called “The Ghosts Of Valerie.”
It was recorded between Buenos Aires and Los Angeles and it was produced by Muddy Stardust who also produced Brian Jonestown Massacre.


Gen Y Women Aren’t Domestic Goddesses Anymore

There have been numerous arguments made about how the folks of Gen Y are lazy, coddled, and self-involved. Many baby-boomers fear that the future of the United States is in ill hands if left up to Gen Y to steer it.

A string of recently released survey results concentrating on the loss of traditional gender role skills in the younger generations only echo these concerns.

It seems that women are not learning the feminine domestic skills the way their mothers and grandmothers once did. Gen Y males fall short too on their knowledge of traditional “manly” skills.

A new survey by McCrindell Research concluded that 54% of women under 30 were able to hem a garment compared to 87% of women in their 60’s. Also,  51% of women under 30 could cook a roast compared with 82% of women from the baby boomer generation.

According to an interview done with Mark McCrindle, who carried out the study, Gen Y women are busier juggling more roles and are willing to sacrifice “a bit of the homemade”  in order to save more time.

Where Gen Y women lack in traditional domestic roles, they excel in skills never before seen in previous generations. More women today are taking on traditional masculine tasks, such as mowing the lawn or changing a tire.

Gen Y women are also more culinary adventurous in the kitchen, and know how to make stirfry and sushi. They’re also super tech savvy.

Women who belong to Gen Y are the first generation to graduate from education systems that don’t require them to learn the old school feminine rolls of cooking and cleaning.

Whereas 50 years ago, women went to college to look for a husband or to learn shorthand, today’s women are indulging in their choice of career. They have more options than ever before and can pursue anything they’d like to try.

Losing the traditional gender roles isn’t necessarily such a bad thing for Gen Y. It just means that both men and women are learning skills that weren’t available to them before.

These blurred out gender lines make for a solid foundation of gender equality for future generations, where instead of Daddy goes to w0rk and Mommy cooks and cleans, everybody does their fair share at keeping the household running efficiently.

Sup, Gen Z

My first introduction to the Internet was when I was in 7th grade. My family signed up for the old school, AOL dial up. I remember being totally enthralled with it as soon as my father taught me how to set up a user name, profile, and email account.

 I honestly do not know what I did before the Internet. I mean, I played with Barbies and was involved with intermediate soccer. But ever since then, and more so now, the Internet has been my hub for social events, career stepping stones, and immediate access to anything I ever wanted to know about.

Gen Z will be the first generation to not know what people did before the Internet. Talking to kids and tweens born between 1998 and 2011 about life before the Internet is kind of like our grandparents telling us about life before the television. Their eyes will go wide and they’ll inquire of us, “But how did you survive?”

The Huffington Post recently published an article called ” You’re Out: 20 Things That Became Obsolete This Decade.” The article discusses the windfall of new technology that we’ve seen appear over the last decade. It also discusses some items that will follow in the path of the dodo bird.

Gen Zers and especially kids born within the last couple of years will never know some of the essential items that the members of Gen Y grew up with. And I’m not talking about Thunder Cats or Popples.

Things like VCR’s, landlines, and even retirement plans will not exist in the lives of adult Gen Zers. They’ll be the most linked in, multi-tasking generation the world has ever come across.

My seven year-old nephew already knows the in’s and out’s of using an iPad. When I was his age, I was still serving plastic donuts and water to my dolls during our tea parties.

Gen Z will also have to carry the burdens of a technologically advanced world. They may see some of the huge effects of global warming in their lifetime as well as a number of different species going extinct.

As Dickens said, “It was the best of times, it was the worst of times.” I think Gen Z has their work cut out for them. I also think that they’ll change the universe if need be, as well.

How Gen Y is Changing Marketing Strategies

As we enter into a new year and businesses are still trucking through the economic woes of a slushy economy, an interesting piece of news has come to surface about the social and new media consumption of Gen Y. L2, a think tank that focuses on digital modernization, released a study that analyzed the media utilization of twenty and thirty-somethings. The studies revealed that 81% of the prosperous Gen Y audience logs onto some sort of social networking site multiple times a day. Another interesting aspect of the study was Gen Y’s affinity to “like” certain types of brands and companies on Facebook.

Over ¾ of the people polled in the study “like” a brand on Facebook.

Following a close second to Gen Y’s love of social networking sites is their attraction to blogs.

“If baby boomers are the TV generation, then Gen Y is the blog generation,” the study reported.

The great thing about blogs is that they give their audience the chance to interact with the creator of the blog. It is not just a one way street where readers simply scan over the opinions of one person. They have the authority now to share their own opinions and critiques and create a discussion on various topics.

What is the lesson businesses can learn from this? Instead of investing millions of dollars in television and print ads, start turning your attention to more interactive platforms for your brand. Develop a Facebook page where potential customers can opt to “like” your brand. If you do want to include a video advertisement, post something on Youtube. This still allows people to interact with your message and has the old school allure of a regular television ad.

Gen Y is changing the way products are being marketed in today’s high tech world. What do you think marketing agencies should do differently to draw more potential customers?

Hello, 2011

The new year is upon us, my friends. It seems like just hours ago that I was bidding farewell to 2009, and here I am doing the same exact thing to 2010.

New Year’s has always held a bittersweet feeling for me. It’s kind of like straddling two different chapters of your life in only one night. It reminds me of standing at the state line, one of my feet in Pennsylvania while the other one rests in New York.

2010 was a pivotal year for me. Friendships were made and broken. I lost a very close friend to a deadly illness. I lost my job and moved back home. I went to Europe and also started freelancing full time.

I feel like 2011 is going to be infinitely cooler than 2010. This time last year all I wanted to do was leave the country. I still want to travel and see the world, but my resolution for 2011 is simply to be okay. I want to become at peace with myself and accept myself for who I am, regardless of what I have or what I lack.

What’re your resolutions? What do you hope 2011 holds?

How Facebook saved the planet

I’m going to be honest with you guys. I didn’t vote on November 2nd. I didn’t know who was running and frankly, I didn’t care. I don’t even know what mid-term elections for Congress even are.

I wasn’t alone however in my choice to not vote. Only 9% of eligible Gen Y voters decided to vote. Why was there such a low turn out compared to the 2008 Obama presidential election? I think it’s because politics have gotten ugly.

There is no bigger turn-off for Gen Yers than conflict.   My generation might as well be called “Generation Labrador.” We are the idealistic, bleeding heart-ed, tail waggers of America’s history. We want nothing more than to text all of our 754 Facebook friends throughout the day. We love our parents, ride our bikes to our non profit jobs, eat organically, and buy handmade items off of Etsy and Ebay. We’re not exactly hippies, but we’re pretty close to it.

The angry political debates of 2010 don’t really matter to me. Why the ambivalence? Well, for one thing, I hate yelling. I also hate the combative nature those both parties have brought to the table.

Two years ago, the Obama administration promised us hope. It promised something new and shiny and bright and it used social media and snappy art to deliver that promise to my generation. As much as I still support Obama, he’s just not pulling his weight any more and that hope has lost its luster.

 I don’t think we need politicians to change the world. I don’t want to vote because I don’t like the people I’m voting for. I would rather just do it myself. Gen Y is changing the world through its own individual actions. We’re promoting sustainability through non profits, buying from small mom and pop stores, wearing vintage clothing, biking to work, and supporting our local city co-ops. The Internet has opened a ton of doors for us that have led to philanthropy and one-man virtual businesses.

We don’t need to vote in order to change the world anymore. Facebook can just do it for us.

Famous people who died at 27

– Kurt Cobain – Lead singer of Nirvana
– Jim Morrison – Lead singer of The Doors
– Janis Joplin -Musician
– Jimi Hendrix – Musician
– Jonathan Brandis – Actor
The Elephant Man – Side show performer
I just turned 27 two days ago. It’s an odd age. You’re officially in your late 20’s. There aren’t really any other mile stones anymore until 65. You’re old enough to enlist in the army. You’re old enough to drink in bars. You’re old enough to rent a car. So really, all you’re waiting for now is to turn 65 so that you can start collecting social security.
I don’t really feel that much older. In fact, I still feel super young, and lost, and vulnerable. I thought I’d be well into a full time career by now when in reality, I think I’m just beginning again.
Where do I go from here? Am I too old to just drop everything and travel now? Should my priorities start changing?  Am I going to start feeling a pit in my gut everytime I walk past a Baby Gap?
I don’t know. Life is so weird and great and unexpected. It’s scary and it sucks and I’m still learning to take its punches like a champ.
I got a new apartment in the city. I’m officially out of my parents’ house again though I hardly feel like I’m leaving the nest for a second time.
I don’t think I quite know how to build my own yet…