Category Archives: Gen Y

Gen Y Women Aren’t Domestic Goddesses Anymore

There have been numerous arguments made about how the folks of Gen Y are lazy, coddled, and self-involved. Many baby-boomers fear that the future of the United States is in ill hands if left up to Gen Y to steer it.

A string of recently released survey results concentrating on the loss of traditional gender role skills in the younger generations only echo these concerns.

It seems that women are not learning the feminine domestic skills the way their mothers and grandmothers once did. Gen Y males fall short too on their knowledge of traditional “manly” skills.

A new survey by McCrindell Research concluded that 54% of women under 30 were able to hem a garment compared to 87% of women in their 60’s. Also,  51% of women under 30 could cook a roast compared with 82% of women from the baby boomer generation.

According to an interview done with Mark McCrindle, who carried out the study, Gen Y women are busier juggling more roles and are willing to sacrifice “a bit of the homemade”  in order to save more time.

Where Gen Y women lack in traditional domestic roles, they excel in skills never before seen in previous generations. More women today are taking on traditional masculine tasks, such as mowing the lawn or changing a tire.

Gen Y women are also more culinary adventurous in the kitchen, and know how to make stirfry and sushi. They’re also super tech savvy.

Women who belong to Gen Y are the first generation to graduate from education systems that don’t require them to learn the old school feminine rolls of cooking and cleaning.

Whereas 50 years ago, women went to college to look for a husband or to learn shorthand, today’s women are indulging in their choice of career. They have more options than ever before and can pursue anything they’d like to try.

Losing the traditional gender roles isn’t necessarily such a bad thing for Gen Y. It just means that both men and women are learning skills that weren’t available to them before.

These blurred out gender lines make for a solid foundation of gender equality for future generations, where instead of Daddy goes to w0rk and Mommy cooks and cleans, everybody does their fair share at keeping the household running efficiently.

Sup, Gen Z

My first introduction to the Internet was when I was in 7th grade. My family signed up for the old school, AOL dial up. I remember being totally enthralled with it as soon as my father taught me how to set up a user name, profile, and email account.

 I honestly do not know what I did before the Internet. I mean, I played with Barbies and was involved with intermediate soccer. But ever since then, and more so now, the Internet has been my hub for social events, career stepping stones, and immediate access to anything I ever wanted to know about.

Gen Z will be the first generation to not know what people did before the Internet. Talking to kids and tweens born between 1998 and 2011 about life before the Internet is kind of like our grandparents telling us about life before the television. Their eyes will go wide and they’ll inquire of us, “But how did you survive?”

The Huffington Post recently published an article called ” You’re Out: 20 Things That Became Obsolete This Decade.” The article discusses the windfall of new technology that we’ve seen appear over the last decade. It also discusses some items that will follow in the path of the dodo bird.

Gen Zers and especially kids born within the last couple of years will never know some of the essential items that the members of Gen Y grew up with. And I’m not talking about Thunder Cats or Popples.

Things like VCR’s, landlines, and even retirement plans will not exist in the lives of adult Gen Zers. They’ll be the most linked in, multi-tasking generation the world has ever come across.

My seven year-old nephew already knows the in’s and out’s of using an iPad. When I was his age, I was still serving plastic donuts and water to my dolls during our tea parties.

Gen Z will also have to carry the burdens of a technologically advanced world. They may see some of the huge effects of global warming in their lifetime as well as a number of different species going extinct.

As Dickens said, “It was the best of times, it was the worst of times.” I think Gen Z has their work cut out for them. I also think that they’ll change the universe if need be, as well.

How Gen Y is Changing Marketing Strategies

As we enter into a new year and businesses are still trucking through the economic woes of a slushy economy, an interesting piece of news has come to surface about the social and new media consumption of Gen Y. L2, a think tank that focuses on digital modernization, released a study that analyzed the media utilization of twenty and thirty-somethings. The studies revealed that 81% of the prosperous Gen Y audience logs onto some sort of social networking site multiple times a day. Another interesting aspect of the study was Gen Y’s affinity to “like” certain types of brands and companies on Facebook.

Over ¾ of the people polled in the study “like” a brand on Facebook.

Following a close second to Gen Y’s love of social networking sites is their attraction to blogs.

“If baby boomers are the TV generation, then Gen Y is the blog generation,” the study reported.

The great thing about blogs is that they give their audience the chance to interact with the creator of the blog. It is not just a one way street where readers simply scan over the opinions of one person. They have the authority now to share their own opinions and critiques and create a discussion on various topics.

What is the lesson businesses can learn from this? Instead of investing millions of dollars in television and print ads, start turning your attention to more interactive platforms for your brand. Develop a Facebook page where potential customers can opt to “like” your brand. If you do want to include a video advertisement, post something on Youtube. This still allows people to interact with your message and has the old school allure of a regular television ad.

Gen Y is changing the way products are being marketed in today’s high tech world. What do you think marketing agencies should do differently to draw more potential customers?

Generation Y Me?

reality_bites3

How ‘entitlement attitudes’ harm America

“Alarmingly increasing numbers of Americans, however, seem to have difficulty seeing any limits to their entitlement, and as a result of their “entitlement attitudes,” they’re behaving in ways that are harming themselves in the short run and the country in the long run. These are the 20-somethings who took six years to earn bachelors’ degrees, left college with $10,000 in credit card debt, and still feel entitled to big-screen televisions because “other people” have them, even though “other people” have worked harder, educated themselves better and saved longer… Slowly, over time, with the help of their parents, their teachers and our popular culture, entitlement attitudes blossomed, grew and ripened into full-blown, individual and societal, economic and interpersonal, disasters.

“Well-meaning parents are the foremost instillers and nurturers of entitlement attitudes. When they go beyond satisfying all of their children’s needs and start satisfying all of the children’s wants as well, these parents not only “spoil” the kids figuratively, but they also literally spoil the kids’ chances of learning how to manage resources responsibly. When kids learn to expect excess rather than to anticipate scarcity, they learn to expect needs and wants to be satisfied equally rather than to differentiate and prioritize between and among them. They also learn to expect others to make sacrifices for them rather than to be self-reliant. They lose the connection between getting what they want and doing something of value, and they learn to go about getting what they want by placing demands on others rather than by making themselves useful to others.”

More and more I think Generation Y is Generation Jaded.

We were promised the world.  I think we all expected a wonderful future.  Technology would solve all of our problems. It would be like the Jetson’s and everybody would be waited on hand-and-foot by robots. Technology would make the good life available to everybody, and everybody would live in a land of plenty.  The previous generations had all come so far, and were handing us a near utopia.

But I think more and more we’re realizing that utopias don’t exist.  This brave new world our parents handed us isn’t really a utopia at all.  It’s full of pollution and global warming.  The fears of the Cold War didn’t subside with the fall of the soviet union, but persist still due to an even more ambiguous enemy:  “terror,”  as if we could somehow fight and defeat a primal emotion.

I guess the way I see it is, it’s a matter of value.  There is no intrinsic value in anything.  Rather, we assign value to things based on how useful or pleasurable it is, and how difficult it is to obtain.

Back in the days before the printing press, people had to wait six months to receive a new book. Now, with the Internet, we can find the population of NYC in less than six seconds. This instant access to knowledge has made my generation lazy and ungrateful, addicted to instant access and fast, lightning speed social updates (i.e. Twitter, Facebook feed).

I am 25 years old and do not know how to use a card catalogue in a library. I think I spent a cumulative five hours in the library during my entire college career. All term papers and projects were done in my apartment with the help of my MAC. I, like most of my fellow peers, could coast through our classes with an ease equivalent to that of doggy-paddling, and it was all made possible by the ‘Net. 

This attitude of “I can get whatever I want without trying too hard” followed me on my tailcoats into the real world, where, I found out, one cannot simply “coast” through life. I was expected to earn my money, it would simply not just appear in my checking account. Elbow grease would be involved. 

Is Gen Y really this lazy and apathetic? Do we expect too much and do too little? When I graduated college, I expected employers to be lined up for miles offering me a job. Reality hit me like a sucker-punch to the face when I found out that this wasn’t the case. The world would not be my oyster, as I had anticipated it to be. There would be no pearls.

As my little brother so eloquently put it:

“Perhaps we’ve simply had too much handed to us.  In trying to make our lives better by giving us everything they wanted, our parents unwittingly made all of those things meaningless to us, and have left us feeling apathetic and unfulfilled, searching aimlessly for something to fill the void, for something to actually strive for.

“Or maybe that’s just progress.  Every generation hands off to the next that which they themselves wanted, devaluing it for their children, forcing them to forge forward in order to possess the next impossible dream and hand it off to their children, who will in turn take it for granted.”